Australian Physiotherapy Association (APA) Case Study

APA Case study


The Australian Physiotherapy Association (APA) had two main objectives when it approached Present Company Included to design a bespoke care hamper for their staff. The first objective was to create a gift that both celebrated and thanked them for the hard work and commitment in reaching a major corporate milestone despite the challenges posed by Covid-19. Given that all of their staff worked from home due to statewide lockdowns in Victoria and NSW, the second objective was to design a gift that focused on staff wellbeing with gift items that proposed they take time out reflect and relax.


Present Company Included worked closely with APA and our trusted suppliers and brainstormed several ideas that ensured the gifts were uniquely personal and practical. We wanted every recipient to love and use every item in the gift box. They had to be exciting, fun-loving and warm-hearted gifts that also spoke to the amazing effort the entire company had put in.


The solution was to design final gift box that included:

  • Champagne to celebrate the achievement of a significant corporate milestone;
  • Socks—given we were in the middle of the Australian winter—were a novel addition that suggested everyone keep warm and safe, and lifted their spirits with an array of fun and colourful designs;
  • Personal Journal that let staff know the importance of reflecting on their daily joys and challenges, especially for those under extended lockdowns in Victoria and NSW;
  • Herbal tea and a cookie as the perfect way to say take time some out and relax.

The gift box packaging was designed around APA’s primary colours—cyan blue and white. Personalised gift cards were produced for each recipient with the message form the CEO. Each pack was then delivered via contact-fee delivery service to home addresses across Australia.

There was an overwhelming response by APA’s staff, who truly appreciated receiving such a thoughtful and personal gift acknowledging their work and efforts while working from home. 


Elles Vanderkley, Australian Physiotherapy Association


Dear Maria and team,

Thank you so much for the amazing gift box put together for our staff during Covid.

The gift box really resonated with the message that we wanted to share.  Celebrate, keep warm, reflect and relax.

Thank you again for your quality products, professionalism, flexibility and working with us to produce such a great surprise for our staff – they loved it.

I can’t wait to work with you on our Christmas hamper/gift box